Integrating multiple methodologies is crucial in contemporary management research to elevate research quality and improve the chances of publication in prestigious international journals. The ISB PhD Seminar: Multi-Method Approach in Management Research – Experimental Design and Text Analysis will focus on two essential research methods: experimental design and text analysis. This event aims to equip participants with a broader range of methodological skills and the ability to apply these techniques effectively in their research projects.
Seminar Overview
Part 1: Experimental Design
This session will provide participants with a comprehensive overview of experimental design, covering key elements for conducting experimental research in marketing, organizational behavior, and behavioral economics. The session will emphasize the distinction between causality and correlation, variable manipulation, randomization, and the different types of between-subject and within-subject designs. Additionally, it will cover internal and external validity, offering essential insights for designing robust experimental studies.
Part 2: Text Analysis
As social media platforms and online reviews continue to proliferate, text data has emerged as a valuable resource for researchers, offering rich insights into various phenomena. Rather than relying solely on qualitative methods to analyze unstructured text, researchers are increasingly turning to quantitative approaches, aided by AI-driven tools for data analysis. This session will explore techniques for extracting, gathering, and statistically analyzing large volumes of unstructured text data, opening new avenues for research.
Our Speaker
Dr. The Khoa Do (Bin) is an Assistant Marketing Professor at Royal Holloway, University of London, UK. His research expertise lies in service marketing and transformative consumer behavior. His dissertation was an Honorable Mention at the 2023 Psychology of Technology Dissertation Awards and won the 2024 SERVSIG Best Dissertation Award.
As a behavioral researcher, Dr. Bin has employed various research methods, including field experiments, controlled lab experiments, Facebook A/B testing, surveys (PLS-SEM), text mining, and secondary data analysis. His work has been published in top-tier journals such as the Journal of Service Research, International Journal of Hospitality Management, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Service Management, and The Service Industries Journal. He has also had several works under review at leading journals like the Journal of Marketing, Journal of Business Ethics, and Journal of the Academy of Marketing Science.
In addition to his research, Dr. Bin serves on the editorial board of The Service Industries Journal and has reviewed numerous leading journals. He has won several prestigious research awards and has presented his work at leading marketing conferences, including the American Marketing Association (AMA), Association for Consumer Research (ACR), and Frontiers in Service.
Event Details
- Date & Time: 09:30 AM – 12:00 PM | Tuesday, 19 November 2024
- Location: 279 Nguyen Tri Phuong Street, Ward 05, District 10, Ho Chi Minh City
- Register to attend here.
Participate in the ISB PhD Seminar: Multi-Method Approach in Management Research – Experimental Design and Text Analysis to elevate your research skills and apply innovative methodologies to your academic projects.
